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Views: 52 Author: Chris Publish Time: 2025-07-23 Origin: 易车
Driven by the dual trends of new energy and the surge in rugged off-road popularity, Jetour, a brand under the Chery Group, officially launched the latest masterpiece of its "Shanhai" hybrid series - the Jetour Shanhai T1 in Beijing on October 27th. Positioned as a "highway travel off-road SUV," the new model makes a strong entry into the burgeoning light off-road market segment with a price range of 154,800 to 174,800 yuan, offering three configurations named "Xiangshan (Towards the Mountain)", "Xianghu (Towards the Lake)", and "Xianghai (Towards the Sea)", along with a variety of nature-inspired color schemes.
As Chery Group's first electrified hybrid SUV launched after reaching the milestone of 15 million vehicle roll-offs, the release of the Shanhai T1 is endowed with deeper significance. Zhang Guozhong, Executive Deputy General Manager of Chery Automobile Co., Ltd., emphasized at the launch event that relying on Chery's profound accumulation in five major technological fields - "Mars Architecture, Kunpeng Power, Lion Cabin, Dazhuo Intelligent Driving, and Galaxy Ecosystem" - the Shanhai T1 is an important step for "Technology Chery" in the new energy off-road sector. Its equipped Chery Kunpeng C-DM hybrid technology has become the technical cornerstone of its three core values: "easy off-roading, comfortable off-roading, and happy off-roading".
It is worth noting that Chery's sales surged from January to September, with the Jetour brand performing particularly brilliantly, selling over 376,000 units in the first nine months, a year-on-year increase of 94.1%. Its "Travel +" strategy and rapid market response capability have played a significant role. Whether the Shanhai T1 can take over the torch from the Jetour Traveler and Shanhai T2 and continue the "Jetour speed" has become a new market expectation.
The core signal conveyed by the launch event is clear: the Shanhai T1 is not designed for extreme off-roading. The Jetour brand has clearly captured the real pain points of mainstream consumers - the desire to escape the urban cage and yearn for natural wild fun, but at the same time be discouraged by the high fuel consumption, low comfort, and rough interiors of traditional rugged off-road vehicles. Li Xueyong, Deputy General Manager of Chery Automobile Co., Ltd., put forward the brand vision: "The United States has Jeep, Britain has Land Rover, and China has Jetour". Its confidence stems from the in-depth insight into Chinese users' needs. The Shanhai T1 was born at the right time, aiming to be the "breaker".
Solving Range and Cost Anxiety with "Electricity"：With a pure electric range of 150km covering daily commuting and short trips, and a fuel consumption of as low as 5.89L/100km when the battery is depleted, it significantly reduces the cost of "wild fun", which is an advantage that traditional fuel off-road vehicles cannot match.
"Refined Decoration" Reshapes Off-Road Comfort Experience：Abandoning the "make do" mindset. From ergonomic seats (with four-way lumbar support and wide side wings) and PU cloud skin leather 0-formaldehyde fabrics to spacious space comparable to luxury brands (2810mm wheelbase + flat floor + nearly 2-meter "big bed" in the rear row), all demonstrate the emphasis on riding quality. Configurations such as 9 pieces of sun protection glass + 6 pieces of privacy glass, parking air conditioning, and double-layer sound insulation glass have turned the cockpit into a mobile "comfort fortress".
Health and Safety are the Cornerstones of "Home"：The industry's first "integrated double door ring" + high-strength steel body (>85%) strengthens passive safety, combined with 28°/29° approach/departure angles, 200mm ground clearance, and 600mm wading depth, providing sufficient confidence for light off-roading. What's more rare is its "5A healthy cockpit" and "German 莱茵 TUV ecological interior" dual certifications, derived from 100% formaldehyde-free water-based adhesive and environmentally friendly materials, making health an accessible standard.
Design Breakthrough and New Paradigm of User Co-Creation
The Shanhai T1 also reflects Jetour's enterprising spirit in design. The "Shanhai Coexistence" design aesthetics make it stand out among many square box-shaped models, winning the 2024 Red Dot Design Concept Award and being exhibited in the Red Dot Museum, which is an international recognition of Chinese automobile original design. What is more noteworthy is the "user co-creation" model behind it: from project approval to now, it has gone through 25 special co-creation sessions, with a total of 100,000 user participations and more than 200 industry experts contributing suggestions, successfully integrating users into the product definition process. This "face-to-face" R&D model not only creates "Jetour speed" but is also very likely to define a new paradigm for future automobile product development.
"Light Off-Road" Blue Ocean Has Become a Preview of Red Sea：The entry of the Shanhai T1 marks the fierce competition in the light off-road track of "square box + hybrid + exquisite comfort". It targets the huge middle group that is not satisfied with the exploration desire of traditional urban SUVs and is discouraged by pure rugged off-road vehicles. Its success will verify the real market scale of the segmented demand for "exquisite wild fun".
Hybrid is the Key Fulcrum to Pry the Off-Road Market：The core advantage of the Shanhai T1 lies in the "full-scenario economy" provided by Kunpeng C-DM. It solves the core pain points of fuel off-road vehicles being "unaffordable to play" and pure electric off-road vehicles being "afraid to play", and is one of the optimal solutions for the current technical route.
From "Cost Performance" to "Heart Performance"：The Jetour Shanhai T1 not only benchmarks or even surpasses its peers in parameters but also spares no effort in "invisible experiences" such as health, safety, and comfort (such as dual health certifications and environmentally friendly materials). Its pricing strategy (starting at 154,800 yuan) is highly impactful, showing Jetour's ambition to enter the mainstream price range with BBA-level quality - users are buying not just a car, but an affordable "quality lifestyle".
User Co-Creation: Moat or Double-Edged Sword? Extensive co-creation brings user recognition, but it also puts forward higher requirements for product finalization and mass production rhythm. How to balance users' diverse needs with engineering feasibility and quickly respond to market feedback will be the key to sustained success.
Brand Upward Challenge：As a latecomer, Jetour needs to strengthen the professional off-road image of the "Shanhai" series, enhance brand premium, and truly establish the cognition of "the first choice for light off-road" in consumers' minds, getting rid of the inherent impression of "cheap ruggedness".
The launch of the Jetour Shanhai T1 not only adds a powerful member to the "square box champion family" but also represents Jetour's precise charge into the emerging "exquisite light off-road" market with "Technology Chery" as the shield and "user co-creation" as the spear. It uses hybrid technology to solve the economic problems of off-roading, improves the quality of outdoor travel with refined decoration, and reshapes travel standards with health and safety. Under the slogan of "longing is going", can the Shanhai T1 become a dream car for young consumers to explore the boundaries of life and unlock "poetry and distance"? The market will be the final judge. However, in any case, its emergence has injected a strong new force into the booming Chinese automobile market, especially the hybrid off-road field, and also indicates that the concept of "highway travel off-road SUV" is accelerating into the mainstream.
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