HANTOUR:Mercedes-Benz Honors Uzi's E-Sports Epic with Ingenuity

When the smoke of the virtual battlefield transforms into the starlight of the real world, and the symphony of keyboards and mice composes an immortal epic, Uzi has spent a decade etching his own universe in the firmament of esports. In the summer of 2025, Mercedes-Benz uses ingenuity as the pen and steel as the scroll to pay tribute to this Chinese player who has entered the League of Legends Hall of Fame.

In the smoke of Summoner's Rift in League of Legends, Uzi's name has always been inseparable from the word "legend". At the 2013 World Championship, the 16-year-old teenager wielded Vayne, the Night Hunter, completing a stunning reversal amid a five-man siege from the enemy, becoming an eternal silhouette in esports history. When the Chinese national flag rose due to his performance at the 2022 Hangzhou Asian Games esports exhibition match, this dream-chaser once labeled an "internet addict teenager" finally stood on the honor palace of sports competition.

Over ten years, Uzi has built a monument at the intersection of virtual and reality with more than 2,800 professional matches, over 400 pentakill records, and seven championship trophies. The trajectory of his fingers leaping on the keyboard is just like  the perfect arc drawn by the Mercedes-Benz G-Class off-roader in the desert—every precise skill release is a challenge to the limit, and every comeback from adversity is a breakthrough of the "impossible".

"As one of the most dynamic sports and cultural symbols in the digital age, esports is undoubtedly the 'social currency' for dialoguing with the younger generation," said Zhou Juan, Director of Communications and Marketing at Beijing Mercedes-Benz Sales Service Co., Ltd. "In 2017, Mercedes-Benz took the lead in entering esports, becoming the world's first luxury car brand to support esports events. Over the past eight years, we have not only witnessed the glory journey of Chinese esports players on the world stage but also strengthened the brand's direct connection with the new generation of users through the phenomenon-level platform of League of Legends."

At the Mercedes-Benz Design Center in Stuttgart, a group of artisans are measuring the distance between virtual and reality with their hands. Using the star trajectory of Uzi's career as a blueprint, they inject the esports legend into a steel body, creating the world's unique all-electric G-Class "Hall of Legends" limited edition.

The "matte cloud desert gold" paint on the body presents a flowing metallic luster under the sun, like the dancing figure of an esports teenager under the spotlight. When the virtual Summoner's Rift overlaps with the real off-road terrain on the screen, Uzi's signature champion Vayne is galloping side by side with the Mercedes-Benz G-Class, a cross-dimensional dialogue that resembles the peak encounter of two "heroes" in their respective fields.

At Envar Studio in Stockholm, a group of digital artists are painting new legends with code. The dynamic digital artwork they created for Uzi perfectly integrates the neon lights of Shanghai's Bund with the battle flags of Valoran. The 21 "easter eggs" hidden in the street scene—the pink headphones reflected in the rearview mirror, Uzi's iconic live-streaming equipment; the faint French bulldog silhouette on the door handle, alluding to his pet; even the light track formed by the rotating wheel hub, which coincides with the outline of the League of Legends map.

The encounter between Mercedes-Benz and Uzi is by no means accidental. Since becoming the exclusive automotive partner of the League of Legends global tournament in 2017, this 139-year-old automotive brand has been constantly searching for the code to dialogue with the new generation. Uzi's focus, stress resistance, and winning desire displayed on the virtual battlefield are perfectly in sync with the tenacious spirit of the G-Class off-roader conquering the Mojave Desert. This cross-media resonance is like the mutual admiration between two "heroes".

True legends are never alone, for there are always those who are willing to use ingenuity as fire to light the path for those who follow. The encounter between Mercedes-Benz and Uzi is the most touching hero narrative of this era—on the road to pursuing the ultimate, there are always kindred spirits walking together.

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