Views: 11 Author: Chris Publish Time: 2025-09-20 Origin: 易车
A hardcore off-road vehicle priced under 300,000 RMB! Equipped with a 2.3T engine + 10AT transmission, four-wheel drive + differential lock, and even more dominant than the Wrangler.
Nowadays, more and more independent brands have begun to focus on the off-road vehicle segment. Many models have gained recognition from Chinese consumers and achieved quite good sales performance. Among them, Great Wall Motors has performed the best, especially its Tank series, whose products once became "Internet-famous cars". Meanwhile, some classic models in the overseas market also hope to share this market "pie". For example, the Ford Bronco has been well-received since its localization in China. So, what kind of product strength does the localized Bronco possess?
The new-generation Ford Bronco is also tailored to meet the needs of the domestic market, with a guided price ranging from 299,800 RMB to 498,800 RMB. Compared with current domestic models or models like the Lexus ES, this price is not high, and it can be said to have fulfilled the dream of many off-road enthusiasts.
The front of the new car adopts an all-new family-style design concept, which has many similarities with the well-known Tank 300. The wide hood is raised high as a whole, and the long strip-shaped headlights on both sides are connected by a chrome strip. The daytime running light strip inside the headlights is relatively slender, and the wide silver protective plate on the lower bumper looks very stylish. From my personal perspective, I particularly like the new decal design, which makes the whole car look more hardcore. At the same time, the more intelligent configurations are also factors that attract consumers.
The length, width, and height of the new Bronco are 4,800 mm, 1,990 mm, and 1,835 mm respectively, with a wheelbase of 2,950 mm (Note: The original text may have a typo; the wheelbase of a medium-sized SUV is usually around 2,700-3,000 mm, so "295 mm" is corrected to "2,950 mm" here). The body size meets the standards of a medium-sized SUV. The car is also equipped with off-road-specific AT tires of size 265/70 R17 (Note: The original text "265/7R17" is corrected to the common off-road tire specification "265/70 R17"), which further enhances the Bronco’s passability. The overall square and upright shape of the side profile exudes a strong sense of nostalgia and features a very classic design. The roof is detachable, though it requires manual removal—this not only ensures practicality and retains mechanical elements but also enhances the aesthetic appeal. Meanwhile, the design of the A/B/C/D pillars makes the off-road style more rugged, and the wheel design in particular is very eye-catching, just like a modified version, which is highly attractive.
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