Daily Brief: Why Are Tanks The Preferred Choice for Off-road Driving?

At Chengdu Auto Show, TANK brand disclosed that its global sales volume is approaching one‑million‑unit milestone. Adopting long‑term‑oriented strategy, TANK avoids blind pursuit of short‑term sales figures and prioritizes underlying product quality, industrial value and owner experience. It rejects pure emotional marketing and stresses that genuine off‑road capability relies on complete manufacturing & engineering system.

Hardcore Chassis & Full‑Range Powertrain Portfolio

The whole product line adopts professional body‑on‑frame construction. High‑strength ladder frame resists impact and continuous torsion. Non‑decoupled driveline ensures full power transfer for escape even if only one wheel keeps ground contact. Powertrain portfolio includes 2.0T /3.0T /4.0T gasoline, 2.4T diesel engines, plus Hi4‑T heavy‑duty off‑road hybrid and Hi4‑Z pan‑off‑road electric‑hybrid architectures, covering scenarios from urban commuting to severe off‑road driving.

Product Experience Upgrade: Off‑Road Performance for Daily Family Use

After over five years on market, TANK 300 is approaching 600,000 cumulative sales, with over 75 % of owners being first‑time holders. New variants retain hardcore off‑road chassis, equipped with full‑scene NOA to reduce long‑distance driving fatigue. Hi4‑Z hybrid architecture mitigates high‑fuel‑consumption pain point of traditional hard‑core SUVs, transforming off‑road vehicles from niche player’s gear into family‑friendly transport.

User Co‑Creation & Outdoor Expansion Ecosystem

The “My Toy Is TANK” co‑creation customization campaign collects user‑generated refit ideas, and official teams organize qualified modification guides for high‑quality proposals. Custom liveries such as Panda color scheme are exhibited at auto show. Supported by on‑board IoT and 6‑kW V2L power output, vehicles support diverse lifestyles including outdoor kitchen, roof‑top camping and trailer towing, realizing standardized and safe refit practices.

Owner Community & Off‑Road Culture Development

TANK owner communities move beyond traditional circles focusing merely on off‑road skills. Discussions expand to outdoor aesthetics, family road‑trips and life‑style sharing. Community cohesion shifts from terrain conquest to lifestyle resonance. The brand also promotes off‑road etiquette and environmental awareness to foster mature domestic off‑road culture.

Built upon solid chassis and powertrain technology, together with daily‑use optimization and user‑co‑creation community operation, TANK re‑defines value proposition of domestic hardcore off‑road vehicles and promotes the evolution of off‑road SUVs from pure transport tools toward lifestyle carriers.

SHIJUN Automobile Factory

Automotive Body Parts Manufacturer

OEM / ODM | Sample & Drawing Based

Design • Tooling • Production

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