Daily Brief:What Core Strategic And Product Values Does Jetour Zongheng F700 Deliver?

Jetour Zongheng has officially released F700, its first pick‑up model with three trims. Official price ranges from RMB 314,900‑354,900, and limited‑time promotional price stands at RMB 299,900‑339,900. Less than one year after the launch of hardcore SUV G700, while the brand is still building market recognition, Zongheng rapidly enters the high‑end hybrid off‑road pick‑up track.

Platform and Powertrain

Built on native GAIA professional off‑road platform, F700 adopts Kunpeng CDM‑O hybrid system validated by Hotan‑Taklamakan Rally, consisting of 2.0TD hybrid‑dedicated engine, front‑rear dual motors and 2‑speed DHT transmission. Combined power reaches 665 kW and combined torque hits 1135 N·m, with 0‑100km/h acceleration within 5 seconds. Equipped with 34.13kWh battery pack, it achieves 150 km CLTC EV range and 1300 km comprehensive range, with charge‑depleting fuel consumption of 4.36 L/100km. The 800V high‑voltage platform enables 10‑minute fast charging from 20% to 80%, supporting daily EV commuting and long‑distance travel without range anxiety of battery‑electric pick‑ups.

Chassis, Off‑Road Capability

It applies body‑on‑frame structure with hydro‑formed integral frame, front‑rear double‑wishbone independent suspension, dual‑chamber air springs and dual‑valve CDC dampers. Suspension travel is 150 mm and maximum ground clearance is 350 mm. Full‑range XWD‑S intelligent 4WD is fitted with front‑rear dog‑tooth differential locks and central energy lock with locking response below 100 ms. It supports 15 off‑road modes plus original cross‑axle mode. Maximum gradient capacity is 45°, factory wading depth 900 mm (1050 mm for high‑end trims) and IP68 waterproof grade. Rear‑wheel steering, crab‑walk mode and road preview system are available.

Cargo‑Box Expandability & Premium Cabin

The 1300‑L cargo box comes with 59 factory‑built non‑destructive anchor points for modification without drilling or warranty voidance. A 6.6 kW V2L power station is standard equipment. The cabin is benchmarked against premium SUVs: 35.4‑inch panoramic display plus 15.6‑inch central screen, Snapdragon 8255 chip and Zongheng OS supporting large‑model AI interaction. 14‑layer Nappa leather seats feature heating, ventilation and front‑seat massage. Vehicle‑mounted refrigerator and quiet cabin reduce the traditional utilitarian attributes of pick‑ups.

Market Competition & Target Users

F700 fills the market gap of premium hybrid off‑road pick‑ups in RMB 250,000‑400,000 bracket. The 150,000‑200,000 segment emphasizes utility and cost‑performance, while models above RMB 500,000 are imported large‑displacement pick‑ups relying on brand premium. Target customers reject emotional premium from imported vehicles and demand premium cabin experience, intelligence and outdoor expandability instead of basic utilitarian pick‑ups.

As a key strategic product of Zongheng, F700 delivers triple value including technical cost reduction, user expansion and category discourse power. It promotes pick‑up industry upgrading from production tool to lifestyle carrier. Its market performance remains to be proven by delivery data and user feedback, representing Chinese off‑road brands’ transformation attempt from market followers to category definers.

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