Daily Brief:What Are Key Points for Launch & Channel Innovation of Jeep Wrangler Goldilocks Edition?

Jeep under Stelantis launches Wrangler Rubicon Goldilocks Edition for South‑Korean market with limited 30‑unit allocation. It marks Jeep Korea’s first‑ever online sales trial, sold exclusively via official Naver Store. Official price stands at 87.9 million KRW (approx. RMB 465,000). Thanks to opening promotion benefit up to 8 million KRW, discounted price reaches 79.9 million KRW (approx. RMB 423,000).

Exclusive Exterior Color Design

The exclusive Goldilocks paint draws inspiration from sunrise‑sunset “Golden Hour”. It is a metallic amber‑gold shade showing bright gold under strong light and deep orange in low‑light or shadow. As a premium new option for 2026 Wrangler & Gladiator, it costs up to USD 895 as an extra option globally.

Powertrain & Off‑Road Hardware

Built upon Wrangler Rubicon four‑door hardtop variant. It is powered by 2.0‑L inline‑four turbo‑gasoline engine mated to 8‑speed automatic transmission, delivering 272 hp maximum power and peak torque of 40.8 kg·m. Full Rubicon‑grade off‑road hardware is retained, including 4:1 Rock‑Track HD full‑time 4WD, Select‑Speed Control and Off‑Road Plus mode.

Omni‑Channel Purchase Process

Customers browse information and place reservation with 3 million KRW deposit on Naver official store. Afterwards they visit selected authorized Jeep showroom for formal contract signing, balance payment and vehicle hand‑over. Prices and benefits are publicly displayed online; independent showroom bargaining is prohibited to ensure consistent & transparent purchasing terms nationwide.

This limited‑run special edition features exclusive paintwork as its major selling point. Meanwhile it serves as a channel‑innovation pilot for Jeep Korea. The new retail model combining online reservation and offline delivery unifies pricing system and explores e‑commerce sales pathway for hardcore off‑road vehicles.

SHIJUN Automobile Factory

Automotive Body Parts Manufacturer

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